Network Marketing for beginners

Suppose you earn a $100 commission for selling a product and it takes you one hour of work to make a sale. If you put in a full 40 hour work week and you make 40 sales and pocket $4,000.

Suppose you have spent some time recruiting a few people to join your team who also earn $100 per sale and you earn a nice $10 check for every sale THEY make.

Over time you have built a team of 100 people. They each make 40 sales per week – independent of your time and effort.

• YOU = 40 hours, 40 sales, $4,000
• TEAM = 4000 hours, 4,000 sales @ $10 each = you get $40,000

See the magic? You get paid on the time and effort of other people. This is leveraged income versus linear income.

So perhaps a good way to answer the question: “What is network marketing?” would be quote J. Paul Getty, one of the richest men in his time:

I’d rather have one percent of the efforts of 100 people than 100 percent of my own efforts. [1]

References:

[1] http://blog.robfore.com/what-is-network-marketing/

4 ways to learn Social Media for Beginners

Spend twenty minutes every morning catching up on your social media news.  Here are a list of websites that will help you stay updated on social media.

1. Blogs

Signing up to these RSS feeds to get started: SocialTimes, Social Media Examiner,  TechCrunch, and SocialMediaToday.

2. Webinars

You can find a good starter list at webinarlistings.com.

3. Trending Topics

Check a certain word or phrase is trending you can check out whatthetrend.com.

4. Newsletters

Check out SmartBrief and SocialFresh. [1]

1. http://mashable.com/2012/07/07/social-media-education/

Mums are the biggest brand boosters on Facebook

Moms are leaders when it comes to liking brands on Facebook, according to a recent survey by Burst media.

The survey showed that moms are most likely to follow their favorite brands on social media.

Check out thestatistics below for a detailed look at social media habits:

• 49% women visit social media sites at least few times a day, while 34% men visit social media sites at least few times a day.
• 58% of moms follow brands on social media, 58% of 18-34s follow brands on social media.

The survey was conducted in May and released on Friday. Burst interviewed 1,453 U.S. adults aged 18 or older and found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and Foursquare, with women being much more active than men.  [1]

p://mashable.com/2012/06/29/moms-most-influenced-brand-likes-on-facebook-infographic/

SEO or Search Enginer Optimization: How Does it Really Work?

Search engine optimization (SEO) is a term used to describe a set of techniques used to improve the ranking of a website and to increase traffic through popular search engines such as Google, MSN, Yahoo, etc.  SEO is a term that incorporates link building strategies as well as Search Engine Marketing (SEM).

There are two types of factors involved in implementing search engine rankings: off-page and on-page factors.  On-page factors include: website architecture, website content, meta tags and header tags contain correct keywords, correct labeling of images, etc.

Off –page factors include: building links with relevant websites and sites that link to your sites must use the rel = nofollow tag to link to you.

However, Remember SEO cannot be done over-night.  Google algorithms change constantly (on average every three-four months).  It requires time and patience to achieve a high ranking in Google results.  SEO results take almost 3-6 months to take effect, depending upon the website on which optimization is done.

 

Search Engine Strategy

The success of SEO lies in which strategy the Search Engine Optimizer adopts.  A successful strategy can lead to quicker results with website appearing on page one.  A sound SEO strategy must include white-hat SEO techniques and involve these five aspects: defining your target audience, successful keyword positioning, the overall web architecture and link optimization, social sharing.  Each of these factors is equally important.

 

Define your target audience

The first step in most marketing campaigns is to start by defining the target audience.  Your target audience is a set of people who you are marketing your product to.  Defining a target audience involves determining their sex, age, location, and especially their requirements.  Knowing these things will help us define a content strategy.

 

Keyword research
Successful keyword positioning part of an on-page strategy.  You should sensibly place frequently searched keywords in your webpage.  Within the website, the keyword should appear in the title, and headings.
How do you find useful keywords? Your web site should focus on long-tail keywords, such as “Sony Cybershot television” or “George Washington action figure” instead of just single phrases like “television” or “action figure.”  Good keywords should generate at least 400-500 specific match searches every month.  The keywords also should not be too common or too competitive with the highly popular websites.

 

Website Architecture
A second on-page factor is your web site’s architecture. Website architecture determines how a website is indexed and crawled by the search engines.  There are several ways to improve your website structure:

• Adopt a “shallow” navigation structure in which every page is reachable within three clicks.
• Add internal links on every page on your website.  This makes your site user friendly by exposing readers to more content and makes it easy for the search engine to reach every page of the web site.
• Make sure there is no duplicate content on your website. When there is duplicate content, search engines display only one page in their search results. To maximize the number of pages displayed in the search results, make the web pages distinct from each other.
• The website must not include any broken; that is, links pointing to web pages that do not exist.
• Lastly, the website should include a sitemap in the navigation bar.

 

Web site Content.

There is a common saying in SEO that content is the king.  Meta tags and header tags should contain correct keywords.  Use descriptive URLs for the images. And finally, label  all the images with descriptive alt attributes.

 

Link Optimization
Link optimization refers to links that point to your website to support your own website’s popularity.  If you have hundreds of relevant sites of high page rank linking back to your page, the search engines thinks that your website is also high quality.  Hence, to improve your rank in search engine results, make links on relevant blogs sites, directories and industry forums.  There should be as many links as possible to the actual ranking page.

 

Social sharing.
Social factors, such as the number of times your content is shared on Facebook or the number of links to your site from Twitter, play a key role in how sites are prioritized in search engine results. Hence your blog strategy must include social media.

 

With all these factors in mind, the age of the site is extremely important!  The older the website the higher Google will rank it.

Black Hat Techniques

There are several black hat techniques that we should avoid:

• Keyword stuffing:  Place keywords correctly on your Web site.  Stuffing long keywords on your website will get you penalized.
• Invisible text: This is the technique of putting keywords in black text on a black background in order to attract more search engine spiders.
• Web spamming: websites spam links from other websites whose content is totally irrelevant to the keyword.  This is part of black hat technique.

 

 

My Websites and Blogs will Earn me a Lifetime Income, here’s how and why.

Make Money using Blogger with Adsense

Google AdSense is a Google program where you can host pay-per-click (PPC) ads on your blog and earn money when someone clicks on your ads.  Here are all the steps required to set up your blog to make money using Blogger with Adsense:

1. Thousands start their blog just out of wham without any plan, any purpose or any research.  Start a blog with a topic you are passionate about.
2. Killer branding.  Come up with a memorable, intriguing, descriptive domain name.
3. Have a solid design since design is your first impression.  Anyone who comes to your site will judge your site only in a few seconds.  Do justice to your content by having an eye-catching design.
4. Test your content on social media.  Start social media BEFORE you start your blog.  This way you can share expertise in an area even before you have a blog.  Post on Twitter several times a day and watch how many people reply to your content.    For example, Sibyl Chavis who has a blog www.possibilityoftoday.com  has over 30,000 Facebook following.
5. Launch strategy.  This is a one-time event to make you blog come online.  Do not waste the opportunity to make a big splash.  Many blogs are popular because they started with a big launch event by writing killer content and then sending it out to as many people as possible.  Before you launch your blog, have several posts in your blog; so it does not seem like ghost-town.
6. The most important point: epic content.  It takes something extraordinary to stand out from the millions of blogs out there.  Mediocre content or even good content won’t cut it.  You have to come up with something that is really meaningful and outstanding.  Content that makes people take notes on, bookmark it or maybe take some action on.  That’s the kind of content that will engage someone and make him a lifelong fan of yours.  Looks at successful blogs and look at their formula for success.  This will lead to engaged audience who will buy your products and services and other things for sale.
7. The second most important point: make friends with other bloggers.  Visitors do not come to your blog out of thin air to your site.  Connect with other bloggers.  You have to figure out where they are already hanging out and draw them back into your own site.  Make connections with people you are naturally drawn to and turn those friendships into business.  Make personal, intimate one-to-one relationships.
8. Off-site promotion.  To make money with AdSense, you must increase your organic traffic or there will be none to click the sponsored listings.  Visitors that come from search engines are looking for something very specific that they searched and when they land at your blog they are most likely to click on your AdSense units.  Write a guest post for other blogs and send a link to your blog.  It is a fantastic way to drive traffic to your account.  Share your own content on social bookmarking.  Social bookmarking is another way to draw traffic to your blog.  Facebook and Twitter send most traffic to your site.
9. Be different if you want to grow.  It takes seconds for visitors to realize that a blog is different.  Add a tag, a sidebar, or an about page that shows you are different.  This is a concept known as differentiation.  Why should someone spend time on your blog and not on the million others?
10. Lastly, monetize your blog.  But before monetizing your blog make sure that, your content is top notch, your traffic is high, you have a loyal audience, and your design is clean.  Build an authority blog first, then worry about making money from it.  Once your blog gets high traffic (more than 1,000 visitors daily) and more than 70% of the traffic comes from search engines, you are ready to meet the two basic requirements of making money with AdSense.  Carefully study the rules of Adsense and apply for Google Adsense after selecting one of these three options:

• Google AdSense for Content – A variety of ads are available for placing in your content. These can be either full ad or just a strip of text links for your visitors to click.
• Google AdSense for Search – You can place a search box on your Web site. When a user enters a search, a search results page opens, that displays more pay-per-click ads.

• Google Referrals – You make money by referring visitors to use a Google product, like Google AdSense, Google AdWords, the Google Toolbar and other Google software.  If someone goes to your site and clicks the Adsense link and opens up an AdSense account, when that person earns a $10 from Google AdSense, you will also receive $10 for referring them.

Once you apply for one of these Google Adsense ads, Google will review your site for feasible content and once your blog is approved, you may populate your site with ads.

Make Money using Blogger with Google Adsense

Google AdSense is a Google program where you can host pay-per-click (PPC) ads on your blog and earn money when someone clicks on your ads.  Here are all the steps required to set up your blog to make money using Blogger with Adsense:

1. Thousands start their blog just out of wham without any plan, any purpose or any research.  Start a blog with a topic you are passionate about.
2. Killer branding.  Come up with a memorable, intriguing, descriptive domain name.
3. Have a solid design since design is your first impression.  Anyone who comes to your site will judge your site only in a few seconds.  Do justice to your content by having an eye-catching design.
4. Test your content on social media.  Start social media BEFORE you start your blog.  This way you can share expertise in an area even before you have a blog.  Post on Twitter several times a day and watch how many people reply to your content.    For example, Sibyl Chavis who has a blog www.possibilityoftoday.com  has over 30,000 Facebook following.
5. Launch strategy.  This is a one-time event to make you blog come online.  Do not waste the opportunity to make a big splash.  Many blogs are popular because they started with a big launch event by writing killer content and then sending it out to as many people as possible.  Before you launch your blog, have several posts in your blog; so it does not seem like ghost-town.
6. The most important point: epic content.  It takes something extraordinary to stand out from the millions of blogs out there.  Mediocre content or even good content won’t cut it.  You have to come up with something that is really meaningful and outstanding.  Content that makes people take notes on, bookmark it or maybe take some action on.  That’s the kind of content that will engage someone and make him a lifelong fan of yours.  Looks at successful blogs and look at their formula for success.  This will lead to engaged audience who will buy your products and services and other things for sale.
7. The second most important point: make friends with other bloggers.  Visitors do not come to your blog out of thin air to your site.  Connect with other bloggers.  You have to figure out where they are already hanging out and draw them back into your own site.  Make connections with people you are naturally drawn to and turn those friendships into business.  Make personal, intimate one-to-one relationships.
8. Off-site promotion.  To make money with AdSense, you must increase your organic traffic or there will be none to click the sponsored listings.  Visitors that come from search engines are looking for something very specific that they searched and when they land at your blog they are most likely to click on your AdSense units.  Write a guest post for other blogs and send a link to your blog.  It is a fantastic way to drive traffic to your account.  Share your own content on social bookmarking.  Social bookmarking is another way to draw traffic to your blog.  Facebook and Twitter send most traffic to your site.
9. Be different if you want to grow.  It takes seconds for visitors to realize that a blog is different.  Add a tag, a sidebar, or an about page that shows you are different.  This is a concept known as differentiation.  Why should someone spend time on your blog and not on the million others?
10. Lastly, monetize your blog.  But before monetizing your blog make sure that, your content is top notch, your traffic is high, you have a loyal audience, and your design is clean.  Build an authority blog first, then worry about making money from it.  Once your blog gets high traffic (more than 1,000 visitors daily) and more than 70% of the traffic comes from search engines, you are ready to meet the two basic requirements of making money with AdSense.  Carefully study the rules of Adsense and apply for Google Adsense after selecting one of these three options:

• Google AdSense for Content – A variety of ads are available for placing in your content. These can be either full ad or just a strip of text links for your visitors to click.
• Google AdSense for Search – You can place a search box on your Web site. When a user enters a search, a search results page opens, that displays more pay-per-click ads.

• Google Referrals – You make money by referring visitors to use a Google product, like Google AdSense, Google AdWords, the Google Toolbar and other Google software.  If someone goes to your site and clicks the Adsense link and opens up an AdSense account, when that person earns a $10 from Google AdSense, you will also receive $10 for referring them.

Once you apply for one of these Google Adsense ads, Google will review your site for feasible content and once your blog is approved, you may populate your site with ads.