Moms are leaders when it comes to liking brands on Facebook, according to a recent survey by Burst media.
The survey showed that moms are most likely to follow their favorite brands on social media.
Check out thestatistics below for a detailed look at social media habits:
- 49% women visit social media sites at least few times a day, while 34% men visit social media sites at least few times a day.
- 58% of moms follow brands on social media, 58% of 18-34s follow brands on social media.
The survey was conducted in May and released on Friday. Burst interviewed 1,453 U.S. adults aged 18 or older and found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and Foursquare, with women being much more active than men.